Cannabis Research: Budtender Interviewing

Positions available: Two students Do you want to be a part of shaping the future of the Canadian Cannabis industry? We are looking for help interviewing Cannabis Budtenders across Canada. These cannabis experts are one of the most influential customer touchpoints. 1 in 4 customers who enter a store interact with the Budtender and 9 in 10 purchase the products they recommend. That's why we need to understand their perspective on: Their experiences with customers Their thoughts on brands and new product developments How customers are changing as new products are available Their feedback on communication and marketing materials We are in the foundational portion of this research and need help building a database of Budtenders. This will involve telephone interviewing.

Competitive Analysis: Mystery Shop and Customer Experience

Positions available: 2 The “Mystery Shop” and “Customer Experience” business units within Ipsos Canada have transformed over the last few years due to changes in technology. Our lines of business require assistance in assessing the landscape within Canada from both a competitive and opportunity view-point. Today, we are seeking the right resources to help us build an analysis of the current Canadian landscape when it comes to Mystery Shop and Customer Experience. With this in mind, we need a Canadian market analysis report covering: Secondary research on key organizations within pre-determined market segments, including information on current CX (Customer Experience) and Mystery Shop usage, information on key stakeholders, and competitors. Deep dive into the current market trends and players Analysis of the competitive landscape for each line of business Researching existing products and market potential Identification of trends and opportunities in the target market / segments. The final project deliverable is a report including research, analysis, and recommendations. It should assist our teams in successfully prospecting within our target market along with actionable recommendations.

‘New-to-Canada’ Finance project

97% of Canadians have a chequing or savings accounts with the average number of accounts per capita at 1.4. This makes Canada one of the most overbanked populations in the world, enjoying the privilege of good access to payment systems and other banking products and services. Canadian banks therefore are faced with one of two (or both) strategies for growth. Because the market is saturated, they can steal customers and share which is currently at other banks (i.e. get customers to switch) or they can tap into new share. In Canada, the two main sources of new share are (i) student/young people or (ii) newcomers to Canada (neither of which have had a bank account in Canada previously). From a marketing and customer experience perspective, what are the banks doing well or poorly to attract the new-to-Canada-from-South Asia market? Which banks are doing well? Which are doing poorly? What are the cultural factors that the banks are not taking into consideration in their marketing? Their operations? Their processes or product policies? What untapped opportunities are there in marketing, operations, product, distribution or channel access?

Data Conversion to Tableau

Ipsos has been running long-term (7-8 years) research projects on the food and beverage industry. We need to update our platforms and convert/ transition large amounts of data from Dimensions to SQL to Tableau. After this is complete, we would also need help designing and creating dashboards for these two projects: FSM (Food service monitor) and FIVE.