Hospitality, Tourism, Culinary Arts
Hospitality, Tourism, Culinary Arts
Log in Sign up

Swerv Launch

Closed
Swerv
Swerv
San Diego, California, United States
Scott Demyon
Scott Demyon
Founder
(7)
4
Project
Academic experience
100 hours of work total
Learner
United States
Intermediate level

Project scope

Categories
Market research Advertising Digital marketing Marketing strategy Social media marketing
Skills
marketing strategies brand awareness android software development software development mobile native application testing
Details

Attract users to a unique new dating platform designed to help people meet out in the wild again. The brand is very new and provides a solution that every single person is genuinely interested to learn more about.

Dating apps have destroyed the dating culture, and Swerv's vision is to repair this damage by guiding people back to meeting in person again, with minimal electronic interaction.

Deliverables

Perform market research for the current platform and determine the potential market gaps the service is filling.

Examine the current product and research improvements for UI and UX based on usability testing and user testing.

Determine any optimizations for customer acquisition and customer journey.



Mentorship
Domain expertise and knowledge

Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Supported causes

The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.

Good health and well-being

About the company

Company
https://swervdating.com
San Diego, California, United States
2 - 10 employees
Consumer goods & services

Swerv is an innovative new platform completely redesigned to help people go back to meeting in the wild, instead of in an app. The founder was a pioneer to the mobile industry, creating one of the first mobile dating sites to enter the US market back in 2004, that later directly led to the creation of Tinder in 2012.
Our vision is to repair the damage traditional dating apps have taken on the dating culture by providing a new way for people to connect organically, out in the wild.