Language Advocacy Petition Marketing Campaign

Closed
Main contact
MCIS Language Solutions
Toronto, Ontario, Canada
Social Purpose and Impact Manager
(1)
2
Portals
(1)
Project
60 hours per learner
Learner
Ontario, Canada
Intermediate level

Project scope

Categories
Communications Community engagement Project management Social justice Social media marketing
Skills
marketing strategies stakeholder engagement community outreach social media content management social media monitoring collaborative communications community advocacy project management social media outreach political campaigns
Details

The Language Advocacy Petition project aims to leverage the House of Commons petitions platform to advocate for equitable language access in essential services across Canada. This project will involve creating and promoting a petition to gather support for key policy recommendations that address language barriers faced by many residents.


Project Overview: This project aims to create and promote a paper petition to the House of Commons, advocating for equitable language access in essential services across Canada. The Marketing Coordinator will be responsible for developing and executing a comprehensive marketing strategy to gather support and signatures for the petition as well as increase awareness of Coalition.


Objectives:

  • Increase awareness and credibility of Language Access Coalition of Canada
  • Raise awareness about the importance of language access and linguistic rights.
  • Gather signatures and support for the petition from citizens across Canada.
  • Present the petition to the House of Commons and advocate for policy changes.


Key Activities:

  1. Research and Petition Creation
  2. Promotion and Outreach
  3. Signature Collection
  4. Submission and Follow-Up
Deliverables

To achieve a successful paper petition to the House of Commons, conduct a thorough analysis of existing petitions related to language access to identify gaps or areas of improvement. Create the petition on the House of Commons paper petitions platform, ensuring it meets all necessary standards. Monitor the progress of the petition, track the number of signatures collected, and provide regular updates to supporters and stakeholders. Develop a marketing and communication plan to promote the petition through social media, email campaigns, and community outreach. Create a landing page on the organization's website to provide information about the petition and encourage visitors to sign it. Continuously monitor and encourage signature collection through various outreach efforts. Once the signature collection period is complete, submit the petition to the House of Commons and follow up with Members of Parliament and relevant government bodies to advocate for the petition's recommendations. Additionally, identify and engage key stakeholders, including community leaders, advocacy groups, and policymakers, to gather support and endorsements for the petition.

Mentorship
Domain expertise and knowledge

Providing specialized knowledge in the project subject area, with industry context.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

Supported causes

The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.

Partnerships for the goals

About the company

Company
Toronto, Ontario, Canada
51 - 200 employees
Non-profit, philanthropic & civil society
Representation
Social Enterprise

MCIS Language Solutions is a Toronto-based non-profit that has evolved into a model social enterprise and has been relentlessly pursuing its goal to remove language barriers for over 35 years. With over 60 full time staff and engaging a roster of over 5,000 interpreters, translators, voice artists, transcriptionists, training facilitators, and other language professionals, MCIS provides a full suite of language solutions: from language interpretation, translation and transcription to localization, training and training development for government, legal, police services and healthcare organizations in 300+ languages.

Every year MCIS invests some of its net income into initiatives that support free services for victims of violence and the homeless, and training subsidies for aspiring interpreters and translators. With a growing demand for language services, a long track record of success, and deep roots in the community, MCIS has positioned itself to capture more market share in the language industry by simply demonstrating there is a better way to conduct business.