Project background

FurrySitter has been looking into various ideas for improving pet parents’ (customers) confidence in pet-care services and opening them to more choices. The known problems from pet parents included:

• They are unsure about the quality of pet-care services.
• They found that quality pet-care professionals are always fully booked.

On top of the qualification and experience of pet-care professionals, we are considering adding technology elements to raise transparency during pet-care services, hoping to raise pet parents’ confidence and open them to more choices.

What do we need to know through this project?

• Whether adding technology elements to pet-care services can make a difference and bring extra relief to customers
• What if technology elements are not helping much, what else are they looking for to help them find an appropriate pet-care professional faster and easier?
• Which is the group of customers interested in trying the new services (early adopters)

We are looking for a research report/ findings covering the following items:

• Conducting customer research based on the items to explore with a reasonable confidence level
• Identifying customers segment(s) and target audience(s)
• Coming up with strategic positioning of the service

• Kickstart meeting for students to understand the brands and company needs
• Brainstorming session for the preparation of survey questionnaire if needed
• Dedicated weekly meeting (30 min or any agreed time) with students to share feedback on their deliverables and review the progress
• Email enquiries at anytime
• Dedicated Google Chat group for quick clarifications among the working team