Through this project, the Directors's (Barnaby Kerekes) supervising, checkings and feedback were instrumental and consistent. His guidance around removing inbox elements, emphasizing on an effective hover effect, focusing on exemplary templated campaign emails, and adding formatting features (e.g., H1, H2, paragraph styles) helped me streamline my design focus and bring life to his design ideas, and avoid scope creep, which I had at the beginning of this project.