Digital and Social Media Marketing
Timeline
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June 2, 2025Experience start
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June 28, 2025Experience end
Companies must complete verification in order to match with experience.
Experience scope
Categories
Advertising Customer segmentation Digital marketing Lead generation Marketing analyticsSkills
project management brand communication data analysis collaboration cross-functional project management time management social media trends google trends web trendsThis program offers entry-level and intermediate-level job seekers the opportunity to gain real-world, project-based experience in the Digital and Social Media Marketing field.
Over a 4 week period, job seekers will work in teams of 2–3 to complete remote, employer-hosted projects requiring 40 hours of effort. Job seekers will be matched with U.S.-based employers sourced by Riipen and supported throughout the experience with training, onboarding, and milestone check-ins.
Program Goals
- Expand job seeker's practical experience and portfolios
- Provide employers with fresh talent and innovative insights
- Help job seekers transition into household-sustaining careers through real work
- Support Great Jobs KC’s mission to grow and retain local talent through equitable access to education and employment
Timeline
- Employer Recruitment Opens: April 30, 2025
- Project Start Date: Monday June 2, 2025
- Project End Date: Friday June 27, 2025
For Employers
By participating, you’ll:
- Support the workforce of tomorrow while engaging in meaningful corporate social impact
- Gain access to enthusiastic, entry-level talent trained in essential skills
- Receive guided support and resources through Riipen’s platform
Learn more about Great Jobs KC’s mission and details on the Digital and Social Media Marketing job training program: https://greatjobskc.org/digital-social-media-marketing/
Learners
Team size may not exceed 3
Job seekers will engage in work-integrated learning (WIL) projects that align with one of the following tracks:
- Digital Marketing
- Social Media Marketing
Each project will provide participants with an opportunity to:
- Apply technical and soft skills in real-world environments
- Work collaboratively in small teams (2–3 job seekers)
- Gain experience in remote, professional team settings
- Complete a scoped project within 40 hours across 4 weeks
- Receive employer feedback and mentorship
Project timeline
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June 2, 2025Experience start
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June 28, 2025Experience end
Project Examples
Requirements
Full-Funnel Digital Marketing Campaign: Support in the development of a campaign covering awareness → consideration → conversion for a product or service.
Multi-Platform Social Media Strategy: Build a 3-month strategy for a brand using 3+ platforms (e.g., Instagram, TikTok, LinkedIn).
Google Ads Campaign with Conversion Tracking: Create a Google Search or Display Ad campaign and set up conversion tracking.
Social Media Audit & Recommendations: Analyze a real or fictional company’s social presence and deliver a full audit.
Influencer Campaign ROI Analysis: Analyze the success of an influencer campaign using mock or real data.
Content Repurposing Strategy: Take a long-form asset (webinar, blog, video) and turn it into 5–10 pieces for social, email, and paid ads.
Email Marketing Funnel with Segmentation: Design an automated email sequence based on user behavior or demographics
Social Listening & Brand Sentiment Report: Use tools (like Brand24, Sprout Social, or Talkwalker demo) to analyze online sentiment.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Timeline
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June 2, 2025Experience start
-
June 28, 2025Experience end